The event on May 9 is a chance to find out more about the MSc brand leadership, a unique collaboration between senior industry professionals and business experts at the university’s Norwich Business School. Launched in 2009, the one-year programme is led by Robert Jones, author of The Big Idea and head of new thinking at Wolff Olins, one of the world’ most influential brand consultancies. Other corporate partners include AMV.BBDO, Britain’s biggest advertising agency, and the publishers Faber and Faber.