Huw Morris takes the helm this week at the UK's largest business school campus with the message: "Manchester is the place for people who want to do business."
With more than 1,400 graduates a year in finance, accounting, retailing, management, marketing * and much more - Manchester Metropolitan University Business School has a major impact on the city's economy.
Professor Morris believes nurturing the next generation of business people is vital to keep Manchester ahead of rival cities, like Birmingham, Leeds and Newcastle.