Choosing a business school should be easy with more than 10,000 institutions worldwide, but new research from CarringtonCrisp suggests that students find few characteristics that clearly differentiate one school from another. Andrew Crisp, author of The Business of Branding report, supported by the Association of Business Schools (ABS) and EFMD, comments ‘When you plot the characteristics of schools, they tend to be muddled together like the interwoven twigs of a bird’s nest – there’s little that stands out”.