The Power of the Global Brand - Inaugural Lecture for the ABS Alumni Network

Richard Learwood, Global Marketing Director for Eukanuba, Procter & Gamble's Billion $ premium pet food brand will deliver a presentation on ‘The Power of the Global Brand’.
Richard says:

“It’s an honour to speak at this inaugural Association of Business Schools event. I am looking forward to a lively debate on the subject of Global Brand strategy. As a member of the alumni myself it is great to have the opportunity to contribute and I wish the ABS great success as it builds this important network that will be of immense value to its members”

The audience will be made up of over 250 alumni from the following ABS members:
Bath School of Management, Henley Business School, Strathclyde University, Kingston University Business School, University of Wales Institute Cardiff, University of Nottingham, Ashridge Business School, University of Westminster, University of Hull, University of Leicester, Oxford Brookes University, Queen Mary University London and the ifs School of Finance.

The event will be the first in a series of alumni activities established through the Association of Business Schools that sees UK Business Schools coming together to offer more exciting events and broader networking opportunities in the UK and around the world.

Collectively the group represents over half a million professionals.

Elly Sample, Director of Marketing, Communications and Development for the   University of Lincoln is the current Chair of the Network and is thrilled at this new developments and says:

“This is a significant step forward in Higher Education, as building strong University links will underpin success in the sector and we hope to expand the group and give all University Business Schools in the UK the opportunity to invite their alumni to future events and shared activities.”

 Vicky Robinson, Head of Marketing and Communications for the ABS agreed and added:
“We are planning to put on joint events and career enhancing activities at venues around the world to engage with UK HE alumni globally and promote and add value to the UK HE Business School   experience. The events will be advertised to a total of 1/2 million professionals and will provide the opportunity for them to learn from experts in the field of business as well as to network with other business men and women”.

Notes to editors:

A post event PR and photos will be available after the event, a limited number of places for press are available. The event is to be held on the 20th January in London and attendance is strictly by invite only.

1.Richard Learwood bio notes:

43 years old, 19 years with P&G in London, Newcastle, Rotterdam and Geneva. Currently Global Marketing Director P&G Pet Care competing in the $46Billion Pet food market. Previously managed household names - Pantene, Head & Shoulders, Fairy Liquid, Daz, Ariel, Bold, Pringles and Vicks. Based in Geneva, Switzerland. Former President of Students’ Union at Queen Mary, University of London.

2.ABS is the authorative voice of business and management education in and for the UK.
The ABS represents all of the business schools in the UK. Collectively, they provide business and management education for over 250,000 students a year.